I think hybrid apps have their place, but native is clearly the best user experience in almost every case. Keith does a good job explaining why so many businesses go the hybrid route and why it's holding them back. I agree and feel if you aren't ready to commit the $$$ to a native app, you aren't ready to build an app!
Your Hybrid App is Going to Kill You by Keith Elliott
This week, I did not watch the Apple event. My daughter and I went to a local museum. We had a great time. Later, I read a couple articles about the announcements, and came to a realization. I spent 5 minutes catching up and had the same knowledge I would have had watching the entire event. Don't get me wrong, it's cool when Apple has an event. I just don't think it's necessary to watch every one. Apple has us trained to tune in for the 'one more thing', but let's keep our own productivity in mind.
Apple, we seriously don't need an event for every iPhone by Lance Ulanoff