It seems that most potential clients I talk to have a similar dilemma. They need an app for their business and would like to have both an Android and iOS version. This means more money, more time, different code bases, etc. Clients don't like this and it's why hybrid apps are so popular. Danny explores this and the future of native apps in this post.
R.I.P. the Native Mobile App, 2008-2017 by Danny Ryback